Books That Make You Discover the Power of Good Influence
By now, most of us have heard of influencers, and have a vague understanding of how the entertainment world, celebrities, and philanthropical institutions and brands all work together. If you’re in the business world, or in one of these realms, then this knowledge can help you and your company excel by creating and executing influencer‐led, cause campaigns that tap into the exponential power of the Influencer Effect.
Even if you’re not in this world, aren’t you even a little interested to lift the curtain and get a peek at how it works?
Filled with extensive case studies, entertaining stories, and professional insights, Good Influence, Paul M. Katz’s new book, is based on Katz’s five-part D.R.E.A.M. method.
As CEO of Entertain Impact, Katz has spent over thirty years as a leader in both the entertainment industry and philanthropic spheres, bringing a unique perspective to more than 100 cause marketing campaigns that he has created with celebrities and cultural influencers like Kevin Bacon, Ziggy Marley, Angélique Kidjo, John Legend, Lupita Nyong’o, Mark Ruffalo, Usher, Annie Leibovitz, and Desmond Tutu.
